Self-adhesive label industry market competition scale feasibility study and investment value evaluation forecast

Label industry market situation: In recent years, thanks to the rapid increase in demand for labels in packaging, anti-counterfeiting, logistics and other industries, as well as people's personalized and functional needs for labels, resulting in accelerated replacement of label products, the global label market continues to grow.

Asia is the world's largest label demand market: from the overall structure of the global label market, with the booming development of emerging economies in Asia represented by China and India, the process of industrialization continues to accelerate, and the consumption power continues to improve, the demand for labels in Asia is also growing rapidly. According to CICC research data, in 2018, label sales in Asia accounted for 44% of the global label sales scale, and it is the world's largest label demand market.

China's label market shows a rapid growth trend: China's label industry started late, but thanks to the sustained and stable growth of China's macro economy, the growth rate of China's label market has been maintained at a high level, is one of the fastest growing markets in the world. Statistics from the label Printing Branch of the China Printing and Equipment Industry Association show that from 2013 to 2018, the total output value of China's label printing industry increased from 30 billion yuan to 46.87 billion yuan, with a compound growth rate of 9.33%, and it still maintained a growth rate of 7% to 8% in 2019. However, China's annual label per capita consumption is still lower than the average level of developed countries. At present, the per capita label consumption in Europe is 15-20m2/ year, the per capita consumption in the United States is 17m2/ year, Japan is 12.8m2/ year, and China
Per capita is only 9m2/ year. The gap between China's label industry and developed countries is obvious, and there is a large room for growth in the future

Self-adhesive labels occupy an important position in all kinds of labels: with the development of society and economy, the consumption power of residents continues to improve, people's demand for personalized labels and fine beautification continues to deepen, at the same time, the need to label the scene is also constantly extending and expanding, and the label application environment is becoming more and more diversified. Self-adhesive labels with its printing material diversification, strong versatility, good printing performance, high labeling efficiency advantages, the market share has gradually increased. According to the statistics of CICC, in 2018, from the point of view of the demand for labels, self-adhesive labels accounted for 40% of the total demand for the entire label market.

In 2018, the global market value of self-adhesive labels was $31.06 billion, and is expected to maintain a compound growth rate of 5.5% to reach $40.5 billion by 2023. As far as the Chinese market is concerned, in the context of national economic development, China's self-adhesive label industry is growing rapidly. Statistics from the label printing branch of the China Printing and Equipment Industry Association show that from 2013 to 2018, China's self-adhesive label production increased from 4 billion square meters to 6.4 billion square meters, with a compound growth rate of 9.86%, higher than the global average. In 2019, China's self-adhesive label production growth rate exceeded 10%, and the area exceeded 7 billion square meters.

In recent years, the trend of domestic consumption upgrading is becoming increasingly obvious, the structure of the consumer goods market continues to optimize, promoting the rapid development of the self-adhesive label market, at the same time, the continuous innovation of technology also makes the renewal of self-adhesive labels accelerate, and the market size of China's self-adhesive labels continues to grow. However, from the perspective of the per capita annual use of self-adhesive labels, at this stage, the per capita annual use of self-adhesive labels in China still has a large gap compared with developed countries in Europe and the United States. With the continuous improvement of China's per capita consumption level, while based on the large number of domestic consumer population, the consumer goods market will continue to expand, thereby driving the further growth of China's self-adhesive label market size.

The improvement of residents' consumption level promotes the development of self-adhesive label industry: self-adhesive label as a carrier of commodity information identification, its development is closely related to residents' consumption level. With the sustained and steady development of the macro economy, the purchasing power level of Chinese residents has steadily increased, and the per capita disposable income has increased from 18,310.80 yuan in 2013 to 30,733.00 yuan in 2019, with a compound growth rate of 9.01%. The growth of residents' income level provides a favorable environment for the enhancement of China's overall consumption power, and the per capita consumption expenditure of residents also increased from 15,615.06 yuan in 2013 to 27,562.99 yuan in 2019, with an annual compound growth rate of 9.93%. The continuous increase in income level and consumption power is conducive to the long-term development of China's self-adhesive label industry.