A Brief Discussion on Daily Chemical Adhesive Labels

1、 Daily chemical adhesive labels

In recent years, label printing has undergone rapid changes with the development of society and economy. Widely penetrating into various aspects of people's work and life, in China's label market. Adhesive labels dominate, with an annual growth rate of around 20%, and the daily chemical industry is the largest market for using adhesive products. According to statistics, the demand for self-adhesive labels in the daily chemical industry accounts for more than 30% of the total demand for self-adhesive labels, and 40% of the packaging materials of daily chemical products use self-adhesive labels.

Due to the fact that most products in the daily chemical industry are sold directly at the counter without other forms of packaging, labels have become the most important form of product expression. With the increasing popularity of liquid detergent products in daily chemical products, these automatic filling products are increasingly using self-adhesive labels to stick to the bottle body in packaging form. For example, major suppliers such as Procter&Gamble have shifted their focus from direct screen printing to stickers and shrink film labels in the past few years, resulting in a doubling of labels in the daily chemical industry.

2、 Types of daily chemical self-adhesive labels

1. Senseless label

The "No label look" or transparency of packaging for daily chemical products is a trend in the production and supply of daily chemical products. In short, the label cannot be seen on the appearance, allowing consumers to see the complete and clear product through the transparent bottle body when making a purchase, accelerating consumer confidence in choosing a label. Transparent labeling is actually a type of self-adhesive film label. When selecting thin films, full consideration should be given to reducing the thickness of the printing medium while ensuring printability, striving to be thinner and reducing the "presence" of the label, while also requiring stricter transparency. In order to achieve good transparency on the tube or bottle body without graphics and text, the most widely used transparent label is polyolefin film, which has better transparency and thickness than styrene or vinyl film. Durability and better printing effect, transparent labels without label feel have been applied in various shampoos, shower gels, skincare products, and cleansers. Compared to directly printing labels or in film labels, they have advantages in printing beauty and cost. The development potential is enormous.

2. Double sided label

Double sided label refers to a type of self-adhesive paper label that prints corresponding graphics and text on both sides of the sticker paper, presenting the label image and text information effect from both sides of the bottle body. The special packaging effect of double-sided labels needs to be achieved through transparent tubes or bottles of daily chemical products. Combining them with "label free" film labels or transparent labels can achieve a more prominent packaging effect, such as Procter&Gamble's "Icaru" shampoo, which uses an ultra transparent label on the front side of the transparent bottle. On the back of the bottle, a double-sided label is used, with the front image and text of the label indicating the shampoo and the corresponding floral pattern on the back. Not only can the texture and color of the shampoo inside the bottle be directly felt, but the floral pattern pasted on the double-sided label and the text on the transparent label can also form a very eye-catching product packaging effect, which more attracts users to purchase.

3. Experiential tags

Experiential tags refer to enhancing the experiential function and sensation of tags through human touch, vision, and smell, so that tags have more information and joy to expand the market of products. Among them, tactile tags are based on survey data of product touch, and tactile tags are emerging rapidly in the field of chemical tags. For example, Dowindindustry has launched a new type of water to imitate embossing and create a new type of graphic tactile protrusion effect. The "visual" label mainly stimulates the sense through the surface characteristics of materials, such as various metallic luster, special material's super bright film, rough facial mask, holographic film and aluminum spray film, three-dimensional holography, etc.

The "olfactory" label mainly allows users to experience toothpaste through the perception of fragrance. The performance of skin care products, perfume and other daily chemicals can be achieved through strippable incense sticks or scraping technology to break the microcapsules in the viscose to release fragrance, such as the folco fragrance technology newly developed by Scentisphere.

4. Anti counterfeiting labels

The anti-counterfeiting of daily chemical labels is becoming the protector of high-end skincare products and cosmetics. There are various types of anti-counterfeiting labels, including laser holographic anti-counterfeiting, special printing anti-counterfeiting, special material anti-counterfeiting, and additional information anti-counterfeiting. The key is to use special printing technology and special materials. For example, microporous technology, temperature dependent materials, and water dependent materials. In addition, the use of printed labels such as RIFD for product tracking and control has gradually become mainstream.

3、 The Innovation of Daily Chemical Labels

Daily chemical products have a unique sales and usage environment, which not only requires daily chemical labels to have specific functions that meet packaging requirements, but also to have stable physical and chemical characteristics such as water resistance, moisture resistance, extrusion resistance, wear resistance, tear resistance, and corrosion resistance.

The development trend of green and environmentally friendly labels has put forward higher requirements for the printing quality of daily chemical labels. It not only requires exquisite appearance printing, low printing cost, and flexible use of daily chemical labels, but also requires easy recycling and reuse as well as anti-counterfeiting. This has accelerated the use of various printing methods and post-press processing methods, as well as environmentally friendly printing materials, to achieve more accurate and beautiful color and detail reproduction in daily chemical labels.

On the one hand, the use of green and environmentally friendly materials not only makes the labeling of daily chemical products more refreshing and natural, but also reduces costs by half; On the other hand, in the process of label processing and production, the use of green and low-energy materials can improve the appearance design of the original packaging, making simplicity, clarity, and clarity the main trend of daily chemical product labels.

In short, the development of society and the improvement of people's living standards have promoted the updating and replacement of daily chemical products, as well as the advancement of daily chemical label printing and manufacturing technology. Adopting new ideas, technologies, and materials to improve product quality and green environmental protection will be an important direction for the development of daily chemical labels.